Designing for real people, real needs & real impact

Designing for real people, real needs & real impact

Sr. UX

Sr. UX


With experience spanning nationwide and global teams, I craft digital solutions that merge user needs with business goals.


With experience spanning nationwide and global teams, I craft digital solutions that merge user needs with business goals.

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james workstation banner
james workstation banner

about ME

about ME

From a Hobby to life long journey

let’s make a difference

james rodriguez portrait
james rodriguez portrait
james rodriguez portrait
james rodriguez portrait

[ ABOUT ME ]

My design journey started the day my mom brought home our first computer. I spent hours online exploring Dragonball Z and WWF fan sites, until I decided to build my own.


Using Geocities, Angelfire, alongside graphics I created in Paint Shop Pro 7, I taught myself how to design and publish my own websites. What began as a creative hobby, quickly turned into helping friends and family, and soon after a deeper passion for digital user experiences.


As I kept designing, I found myself more and more intrigued on how people interacted with what I've built. That shift from just making things look good, to making them feel right is what drew me into UX.


Today, I design with purpose, blending creativity, empathy, and problem-solving to create incredible digital user experiences on Web and Mobile.

[ ABOUT ME ]

My design journey started the day my mom brought home our first computer. I spent hours online exploring Dragonball Z and WWF fan sites, until I decided to build my own.


Using Geocities, Angelfire, alongside graphics I created in Paint Shop Pro 7, I taught myself how to design and publish my own websites. What began as a creative hobby, quickly turned into helping friends and family, and soon after a deeper passion for digital user experiences.


As I kept designing, I found myself more and more intrigued on how people interacted with what I've built. That shift from just making things look good, to making them feel right is what drew me into UX.


Today, I design with purpose, blending creativity, empathy, and problem-solving to create incredible digital user experiences on Web and Mobile.

[ ABOUT ME ]

My design journey started the day my mom brought home our first computer. I spent hours online exploring Dragonball Z and WWF fan sites, until I decided to build my own.


Using Geocities, Angelfire, alongside graphics I created in Paint Shop Pro 7, I taught myself how to design and publish my own websites. What began as a creative hobby, quickly turned into helping friends and family, and soon after a deeper passion for digital user experiences.


As I kept designing, I found myself more and more intrigued on how people interacted with what I've built. That shift from just making things look good, to making them feel right is what drew me into UX.


Today, I design with purpose, blending creativity, empathy, and problem-solving to create incredible digital user experiences on Web and Mobile.

Case

Case

Studies

Studies

explore

Every design has a story behind it. Here are a few case studies that explore how I approach challenges, uncover insights, and design experiences that connect with users.

Gorgeous design, Scroll-stopping content, Memorable campaigns, Development dripping with tech. The proof is in our projects.

Gorgeous design, Scroll-stopping content, Memorable campaigns, Development dripping with tech. The proof is in our projects.

My everyday Essentials

tHESE tools ARE MY EVERYDAY COMPANIONS that help me create, iterate, and refine AMAZING USER experiences.

my design process

design process banner
design process banner
design process banner

[ Step 01 ]

Empathize

I begin by understanding the people behind the product, their goals, pain points, and motivations. Through interviews and research, I uncover key insights that shape every design decision.

[ Step 02 ]

Define

I analyze insights to clarify the problem, define personas, and outline user journeys. This step ensures every decision has a clear purpose and direction.

[ Step 03 ]

Ideate

I explore ideas and creative approaches through brainstorming, sketching, and wireframing. This is where innovative thinking meets strategy to shape potential solutions.

[ Step 04 ]

Prototype

I transform ideas into life through interactive wireframes and prototypes, focusing on clarity, usability, and accessibility to craft intuitive digital experiences.

[ Step 05 ]

Test & ITerate

I validate designs with users through testing sessions, gathering feedback to uncover usability issues and refine the experience.

[ Step 06 ]

Implement

Using insights from testing and collaboration, I refine and finalize the designs for development, ensuring a smooth handoff to developers with clear specs, that results in a polished, user-centered final product.

Skillset

Skillset

Through the use of effective strategies and teamwork, I consistently deliver high-quality results. Below are the core skills that enable my success:

Collab

Goal alignment

Stakeholder workshops

team facilitation

strategizing

Output syntehsis

ux deSIGN

UX Research

Usability Testing

Information Architecture

wireframing

PRototyping

ui dESIGN

Design Systems

Visual DEsign

Accessibility

Visual Interface

Responsive Design

pRODUCT Thinking

data-driven insights

User behavior analysis

iNSIGHTS SYNTHESIS

Growth experiments

ux aUDITs

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footer workstation banner